Associate Manager, Audience Growth

NBC UNIVERSAL

Stamford, United States
Base: $62,000 - $80,000; bonus/equity: not specifi...
On-site
First-party data utilization
Audience planning and execution
Paid media platforms
The Audience Growth & Content Marketing team drives data-informed marketing decisions across Sports & Entertainment, focusing on audience growth, engagement, tune-in, and retention

Job Summary

  • The Audience Growth & Content Marketing team drives data-informed marketing decisions across Sports & Entertainment, focusing on audience growth, engagement, tune-in, and retention.
  • The Associate Manager will support day-to-day audience planning, building, and delivery for multi-channel marketing efforts, working with internal teams and agency partners.
  • This role requires a strong analytical mindset, familiarity with marketing channels, and experience with segmentation strategy and targeting.

Matching Summary

The Audience Growth & Content Marketing team drives data-informed marketing decisions across Sports & Entertainment, focusing on audience growth, engagement, tune-in, and retention.

Salary

Base: $62,000 - $80,000; Bonus/Equity: Not specified; Benefits: Company sponsored benefits including medical, dental, vision, 401(k), paid leave, tuition reimbursement

Skills & Requirements

Must-have

  • first-party data utilization
  • audience planning and execution
  • paid media platforms
  • governance standards and privacy regulations
  • cross-functional collaboration

Nice-to-have

  • data-informed marketing decisions
  • innovation opportunities
  • stakeholder management skills
  • continuous process improvement

Key Requirements

  • 3+ years of experience in growth marketing or related fields
  • Experience with CDPs and distribution platforms
  • Familiarity with data warehousing concepts
  • Comfort with project management tools
  • Basic to intermediate Excel/BI tool skills
  • Knowledge of marketing channels and concepts
  • Experience with segmentation strategy and targeting

Work Rights

Not specified

Tailored Resume

Cover Letter