The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients
Job Summary
The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients.
This role involves partnering closely with client and account teams to develop and implement data-driven programs across the full paid media ecosystem.
Key responsibilities include developing paid media strategies, managing campaigns and budgets, analyzing performance, and advising clients on integrated marketing strategies.
Matching Summary
The Manager, Paid Media leads the strategy, execution, and optimization of integrated paid media campaigns for B2B clients.
Skills & Requirements
Must-have
Paid media strategy development
Campaign execution and optimization
B2B client experience
Data-driven program implementation
Demand and lead generation strategies
Nice-to-have
Analytical rigor and creative thinking
Staying ahead of digital media trends
Collaborating with cross-functional teams
Mentoring junior team members
Key Requirements
4-6 years of digital marketing experience
Agency experience with B2B clients
Hands-on campaign management experience
Experience across Google Ads, LinkedIn, Meta Ads Manager