Director Full Funnel Media And Partnerships

Bimbo Bakeries USA

Irving, TX, United States
Base: $146,900 - $205,700; bonus/equity: annual bo...
On-site
Full funnel media strategy
Partnerships and licensing management
Media planning and buying
The Full Funnel Media & Partnerships Director is responsible for driving brand strategy and business growth through integrated media and high impact partnerships

Job Summary

  • The Full Funnel Media & Partnerships Director is responsible for driving brand strategy and business growth through integrated media and high impact partnerships.
  • This role leads a team of seven and collaborates closely with communications, brand, eCommerce, analytics, sales, and external agency partners to ensure cohesive planning and continuous optimization.
  • Bimbo Bakeries USA offers competitive pay, a comprehensive benefits package, annual bonus eligibility, and a safe, inclusive work environment that values diversity and development.

Matching Summary

The Full Funnel Media & Partnerships Director is responsible for driving brand strategy and business growth through integrated media and high impact partnerships.

Salary

Base: $146,900 - $205,700; Bonus/Equity: Annual Bonus Eligibility; Benefits: Comprehensive Benefits Package, 401k & Company Match

Skills & Requirements

Must-have

  • Full funnel media strategy
  • Partnerships and licensing management
  • Media planning and buying
  • Team leadership and development
  • Agency and vendor management
  • Cross-functional collaboration

Nice-to-have

  • Entrepreneurial mindset
  • Strong communication skills
  • Change agent leadership
  • Agility in fast-paced environment
  • Data-driven decision making
  • Consumer-first mentality

Key Requirements

  • Bachelor’s degree required
  • Minimum 10 years sponsorships and licensing experience
  • Experience managing 9-figure media budgets
  • Proven ROI driving experience
  • Agency management experience
  • Excellent communication skills

Work Rights

Not specified

Tailored Resume

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