Manager Engagement Studio

Bimbo Bakeries USA

Irving, TX, United States
Base: $91,500 - $119,000; bonus/equity: annual bon...
On-site
Earned media strategy
Creator and influencer partnerships
Social media engagement
The Manager, Engagement Studio elevates Bimbo Bakeries USA’s brand presence by driving culturally resonant earned media, social engagement, and real-time storytelling

Job Summary

  • The Manager, Engagement Studio elevates Bimbo Bakeries USA’s brand presence by driving culturally resonant earned media, social engagement, and real-time storytelling.
  • This role leads the development and activation of high impact social moments, creator and influencer collaborations, and earned brand initiatives that spark conversation, build cultural relevance, and strengthen brand equity.
  • Bimbo Bakeries USA offers a competitive salary range, comprehensive benefits package, annual bonus eligibility, and a safe and inclusive work environment that promotes development and diversity.

Matching Summary

The Manager, Engagement Studio elevates Bimbo Bakeries USA’s brand presence by driving culturally resonant earned media, social engagement, and real-time storytelling.

Salary

Base: $91,500 - $119,000; Bonus/Equity: Annual Bonus Eligibility; Benefits: Comprehensive Benefits Package, 401k & Company Match

Skills & Requirements

Must-have

  • earned media strategy
  • creator and influencer partnerships
  • social media engagement
  • cultural trend analysis
  • cross-functional collaboration
  • content creation and production workflows
  • performance analysis and optimization

Nice-to-have

  • proactive idea generation
  • strong project management
  • consumer-obsessed mindset
  • strategic and growth-minded
  • clear communication skills
  • adaptability in fast-moving environments
  • PR sensibility and media instincts

Key Requirements

  • Bachelor’s degree or equivalent experience
  • 5–7 years content marketing or earned media experience
  • 7+ years social media or PR experience in CPG or consumer brands
  • experience leading cross-functional teams
  • proficiency with lightweight editing tools
  • strong written communication and storytelling skills

Work Rights

Not specified

Tailored Resume

Cover Letter