Vp, Digital Media Strategy

Fanatics

New York, NY, United States
Base: $240,000 - $270,000 usd; bonus/equity: not s...
On-site
15+ years digital media experience
Paid social search programmatic ctv ott expertise
Multi-million dollar budget management
Fanatics is building a leading global digital sports platform with over 100 million fans and 900 sports partners

Job Summary

  • Fanatics is building a leading global digital sports platform with over 100 million fans and 900 sports partners.
  • The VP will lead the strategic vision for digital media programs across Sportsbook and iGaming to drive measurable growth and long-term customer value.
  • This role requires deep expertise in performance media, managing multi-million dollar budgets, and establishing advanced measurement capabilities including MMM and MTA.

Matching Summary

Fanatics is building a leading global digital sports platform with over 100 million fans and 900 sports partners.

Salary

Base: $240,000 - $270,000 USD; Bonus/Equity: Not specified; Benefits: Full-time employment benefits available per Fanatics website

Skills & Requirements

Must-have

  • 15+ years digital media experience
  • Paid social search programmatic CTV OTT expertise
  • Multi-million dollar budget management
  • LTV attribution modeling increment measurement
  • Agency vendor DSP management
  • Cross-functional team leadership

Nice-to-have

  • Sports betting or online gaming background
  • Highly regulated industry experience
  • In-house media team management
  • Data-driven experimentation culture
  • Strong storytelling influence skills

Key Requirements

  • 15+ years of digital media or growth marketing experience
  • Proven track record managing multi-million dollar media budgets
  • Experience managing agencies, media partners, and attribution tech
  • Demonstrated leadership skills influencing cross-functional teams
  • Experience in highly regulated or competitive industries preferred

Work Rights

Not specified

Tailored Resume

Cover Letter