Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 usd - $255,800 usd; bonus/equity: n...
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Global campaign strategy
Enterprise ai platform positioning
Cross-functional team leadership
** Workday is seeking a Campaign Director for the CIO Persona to lead and define global go-to-market campaigns targeted at enterprise IT buyers. The ideal candidate will have extensive experience in B2B marketing within the technology sector, particularly with AI and enterprise solutions, and will play a key role in shaping the company's narrative and market presence. **

Job Summary

  • The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
  • This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story.
  • Workday is obsessed with making hard work pay off, for our people, our customers, and the world around us, shaping the future of work so teams can reach their potential and focus on what matters most.

Matching Summary

Match Score: 75

** Workday is seeking a Campaign Director for the CIO Persona to lead and define global go-to-market campaigns targeted at enterprise IT buyers. The ideal candidate will have extensive experience in B2B marketing within the technology sector, particularly with AI and enterprise solutions, and will play a key role in shaping the company's narrative and market presence. **

Salary

Base: $170,600 USD - $255,800 USD; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Global campaign strategy
  • Enterprise AI platform positioning
  • Cross-functional team leadership
  • Full-funnel campaign design
  • CIO buyer persona marketing

Nice-to-have

  • Sun-drenched optimism and drive
  • Courageous collaborators
  • Empathy and shared enthusiasm
  • Bold ideas and genuine care

Key Requirements

  • 10+ years of global B2B marketing or GTM campaigns
  • 5+ years in a complex, matrixed organization
  • 8-10+ years marketing to CIOs or technical buyers
  • Strong understanding of enterprise technology trends
  • Experience with B2B marketing tech stack

Work Rights

Not specified

Tailored Resume

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