Assistant Marketing Manager

gmstcatharines.ca

Warren, Michigan, US
Hybrid
Buick model lifecycle management
Marketing strategy development
Customer and competitive analysis
The Assistant Marketing Manager position at GM in Warren, Michigan, focuses on overseeing the lifecycle management of Buick models, including the development and execution of marketing strategies. The role requires collaboration across multiple teams to ensure effective communication and execution of marketing initiatives

Job Summary

  • Provide support and oversee the lifecycle management of relevant Buick model(s), including development and execution of the marketing strategy through positioning, pricing, packaging, messaging, and various cross-functional marketing activities in support of business objectives.
  • Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions.
  • Implement innovative strategies to elevate the customer experience, to achieve brand goals.

Matching Summary

Match Score: 85

The Assistant Marketing Manager position at GM in Warren, Michigan, focuses on overseeing the lifecycle management of Buick models, including the development and execution of marketing strategies. The role requires collaboration across multiple teams to ensure effective communication and execution of marketing initiatives.

Skills & Requirements

Must-have

  • Buick model lifecycle management
  • Marketing strategy development
  • Customer and competitive analysis
  • Consumer and dealer communications
  • Cross-functional team collaboration
  • Data analysis and insights generation

Nice-to-have

  • Innovative customer experience strategies
  • Creative work support
  • Diverse marketing experiences
  • Dealer contact experience

Key Requirements

  • Bachelor’s degree required
  • 5+ years of experience
  • Proven working experience in project management
  • Ability to travel, 10-15% domestically

Work Rights

Not specified

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