Performance Marketing Manager

Lendingtree

Charlotte, NC, United States
Base: $100,000-130,000 (co/ny/ca); bonus/equity: n...
On-site
Performance-based marketing acquisition
Sem, display, social, email channels
Analyze campaign data and kpis
Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new Performance Marketing partnerships

Job Summary

  • Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new Performance Marketing partnerships.
  • Analyze metrics for revenue and margin opportunities, recommend and implement changes based on the results.
  • Effectively communicates channel performance and test learnings to the broader marketing team, cross-functional partners, and senior leadership.

Matching Summary

Manage the full pipeline process of prospecting, qualifying, launching, optimizing, and growing new Performance Marketing partnerships.

Salary

Base: $100,000-130,000 (CO/NY/CA); Bonus/Equity: Not specified; Benefits: Medical, dental, vision insurance, 401(k) matching, life insurance, pet insurance, PTO

Skills & Requirements

Must-have

  • Performance-based marketing acquisition
  • SEM, display, social, email channels
  • Analyze campaign data and KPIs
  • Optimize campaigns for quality and ROI
  • Manage online partner relationships
  • End-to-end campaign process management
  • A/B and multivariate testing experience
  • Optimize spend via creative and landing page optimization

Nice-to-have

  • Strong communication skills
  • Collaborative and autonomous work style
  • Entrepreneurial and high-energy culture

Key Requirements

  • 4-year degree
  • 2-5 years online marketing experience
  • Project and budget management experience
  • Affiliate marketing experience preferred
  • Basic database management, marketing pixels, API integrations
  • Basic knowledge of digital technologies (HTML, JavaScript, cookies, pixels)
  • Power-user of Microsoft Excel

Work Rights

Not specified

Tailored Resume

Cover Letter