Campaign Director, Cio Persona

Workday

Pleasanton, CA, USA
Base: $170,600 - $255,800 usd (pleasanton); bonus/...
Fully remote
10+ years global b2b marketing experience
8-10+ years marketing to cios
Complex matrixed organization leadership
This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona

Job Summary

  • This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
  • The successful candidate will translate complex technology stacks including AI infrastructure and agentic capabilities into clear, compelling narratives that connect innovation to tangible business outcomes.
  • Workday offers a flexible work approach requiring at least half of the time in-office or with customers, alongside competitive compensation including base salary, bonus plans, and stock grants.

Matching Summary

This role defines and drives Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.

Salary

Base: $170,600 - $255,800 USD (Pleasanton); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package available

Skills & Requirements

Must-have

  • 10+ years global B2B marketing experience
  • 8-10+ years marketing to CIOs
  • Complex matrixed organization leadership
  • Full-funnel campaign orchestration
  • Enterprise AI and platform knowledge

Nice-to-have

  • Executive presence and influence skills
  • Sun-drenched optimism and drive
  • Cross-functional collaboration expertise
  • Data-driven proactive optimization mindset

Key Requirements

  • 10+ years leading global B2B marketing campaigns
  • 8-10+ years experience marketing to technical buyers
  • 5+ years in complex matrixed organizations
  • Proven experience with modern B2B marketing tech stack

Work Rights

Not specified

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