Base: 30,200 gbp to 41,267 gbp; bonus/equity: not ...
A/b and multivariate testing
Css/html for front-end changes
Qa across devices and browsers
This role is responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives within the Web Marketing roadmap
Job Summary
This role is responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives within the Web Marketing roadmap.
By identifying winning experiments, configuring audience segments, and personalization rules, the Specialist ensures that we are showing the right content to the right people to reduce friction and increase sales.
We offer meeting-free Friday afternoons allowing more time for heads down work and professional development, and through a robust body of employee programing we facilitate a wide range of opportunities to foster community, learn, and grow.
Matching Summary
This role is responsible for driving higher conversion rates and increased revenue by executing experimentation and personalization initiatives within the Web Marketing roadmap.
Salary
Base: 30,200 GBP to 41,267 GBP; Bonus/Equity: Not specified; Benefits: Comprehensive benefits package
Skills & Requirements
Must-have
A/B and multivariate testing
CSS/HTML for front-end changes
QA across devices and browsers
Analyze data for statistical significance
Customer Data Platform (CDP) management
Adobe Analytics or GA4 proficiency
Nice-to-have
Curiosity fuels progress
Voice shapes innovation
Ambition helps redefine possibilities
Obsesses over impact and challenges
Thrives on precision and clean data
Key Requirements
Bachelor's degree in Digital Marketing, Computer Science, Data Analytics, or related field
3+ years of professional experience
Proven track record of executing experiments
Experience collaborating with cross-functional teams