Data Analytics & Business Intelligence (bi) Manager
Wppmedia
Bogota, Colombia
On-site
Sql and python proficiency
Google analytics 4 (ga4)
Google tag manager (gtm)
This role is pivotal in transforming complex data signals into profitable business decisions by leading comprehensive measurement strategies and optimizing the data ecosystem
Job Summary
This role is pivotal in transforming complex data signals into profitable business decisions by leading comprehensive measurement strategies and optimizing the data ecosystem.
The primary mission is to ensure the traceability and demonstrable impact of media investments on client growth, leveraging advanced attribution, incrementality, and predictive analytics models.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Matching Summary
This role is pivotal in transforming complex data signals into profitable business decisions by leading comprehensive measurement strategies and optimizing the data ecosystem.
Skills & Requirements
Must-have
SQL and Python proficiency
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Ad-tech platforms
Machine learning models for marketing
Nice-to-have
Cloud environments experience
Data visualization skills
Assertive communication
Key Requirements
Professional degree in Computer Science, Mathematics, Statistics, or Marketing with a specialization in Data Science
Minimum of 5 years of professional experience in data analytics or a related field