Brand Lead Hyperkaliämie (m/w/d)

AstraZeneca

Hamburg, Germany
On-site
Brand strategy development
Cross-functional team leadership
Marketing budget management
AstraZeneca is seeking a Brand Lead for Hyperkaliämie in Hamburg, Germany, to develop and implement strategic marketing initiatives for their cardiovascular, renal, and metabolism portfolio. The ideal candidate should possess a strong background in strategic marketing within the pharmaceutical industry, leadership experience, and a deep understanding of the specialty care market

Job Summary

  • Develop the Brand strategy regarding strategic objectives, positioning, messaging, activity planning, communication, and implementation for all relevant target groups.
  • Provide disciplinary and functional leadership, coaching, and individual development for Brand Managers.
  • Identify opportunities and implement measures to increase brand success.

Matching Summary

Match Score: 85

AstraZeneca is seeking a Brand Lead for Hyperkaliämie in Hamburg, Germany, to develop and implement strategic marketing initiatives for their cardiovascular, renal, and metabolism portfolio. The ideal candidate should possess a strong background in strategic marketing within the pharmaceutical industry, leadership experience, and a deep understanding of the specialty care market.

Skills & Requirements

Must-have

  • Brand strategy development
  • Cross-functional team leadership
  • Marketing budget management
  • Key External Expert relationship building
  • KPI identification and tracking

Nice-to-have

  • Entrepreneurial mindset
  • Holistic patient approach
  • Breaking conventional thinking
  • Passion for personal development

Key Requirements

  • Completed business, natural science, or comparable degree
  • Several years of experience in strategic marketing
  • First leadership experience in direct and indirect team leadership
  • In-depth market and customer knowledge in Specialty Care
  • Fluent German and English

Work Rights

Not specified

Tailored Resume

Cover Letter