Senior Principal Insights Analyst, Growth Marketing/ua - Mobile

Riot Games

Los Angeles, USA
On-site
Email and push notification analytics
Multi-channel campaign optimization
A/b testing and experimentation
The Insights discipline aims to empower data-informed decision-making by representing and advocating for gamers worldwide

Job Summary

  • The Insights discipline aims to empower data-informed decision-making by representing and advocating for gamers worldwide.
  • This role will establish and scale measurement, optimization, and forecasting for email, push, and multi-channel campaigns to enhance player engagement and retention.
  • Riot offers a focus on work/life balance with open paid time off, flexible work schedules, comprehensive insurance, parental leave, and a 401k with company match.

Matching Summary

The Insights discipline aims to empower data-informed decision-making by representing and advocating for gamers worldwide.

Skills & Requirements

Must-have

  • email and push notification analytics
  • multi-channel campaign optimization
  • A/B testing and experimentation
  • audience segmentation and targeting
  • lifecycle marketing insights
  • SQL and statistical programming

Nice-to-have

  • player empathy and player focus
  • gaming or live-service experience
  • distributed data processing frameworks
  • global marketing campaign execution

Key Requirements

  • 7+ years in marketing analytics
  • email/push and campaign performance measurement
  • A/B testing, segmentation, performance analytics
  • CRM, email platforms, analytics tools
  • MMPs and mobile attribution
  • full funnel, multi-channel campaigns
  • Proficiency in SQL and Python/R

Work Rights

Not specified

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