Consumer Experience & Branding Leader

3M Company

10+ years leadership in brand management
Customer experience strategy expertise
Fmcg or premium retail background
The role involves developing and executing an integrated Brand Experience strategy that aligns brand positioning with the end-to-end customer journey

Job Summary

  • The role involves developing and executing an integrated Brand Experience strategy that aligns brand positioning with the end-to-end customer journey.
  • Candidates must possess a rare blend of creative brand sensibility and rigorous operational discipline to lead cross-functional CX initiatives.
  • Success requires defining holistic metrics to measure both brand health and customer experience while demonstrating clear business impact.

Matching Summary

The role involves developing and executing an integrated Brand Experience strategy that aligns brand positioning with the end-to-end customer journey.

Skills & Requirements

Must-have

  • 10+ years leadership in Brand Management
  • Customer Experience strategy expertise
  • FMCG or premium retail background
  • Integrated marketing communications knowledge
  • Customer journey design proficiency
  • VoC programs and experience analytics
  • Fluent Business English

Nice-to-have

  • Creative brand sensibility
  • Storytelling with data skills
  • Change management capabilities
  • Culture of continuous experimentation
  • Root-cause analysis leadership

Key Requirements

  • 10+ years combined leadership experience
  • Top-tier multinational FMCG/CPG experience
  • Fluent Business English mandatory
  • Experience linking customer metrics to P&L drivers

Work Rights

Not specified

Tailored Resume

Cover Letter