Dir Demand Generation And Int Marketing

Ericsson

Plano, Texas, USA
$168,500 to $252,500; annual bonus; health, financ...
On-site
Ai-driven marketing programs
Full-funnel marketing initiatives
Account-based marketing (abm/abx)
Ericsson is seeking a Director of Demand Generation & Integrated Marketing in Plano, Texas, to lead strategic marketing initiatives aimed at accelerating pipeline growth and revenue through AI-powered marketing programs. The ideal candidate should have substantial B2B marketing experience, particularly in demand generation and account-based marketing

Job Summary

  • This role will lead the strategy, development, and execution of full-funnel marketing initiatives across priority accounts and customer segments, leveraging AI and data to accelerate pipeline growth.
  • The ideal candidate is a data-driven marketing leader who embraces AI-augmented work, with operational execution to build scalable, high-impact demand programs.
  • Ericsson offers a competitive compensation package including base salary, annual bonus, excellent health benefits, 401(k) plan with company contributions, and generous paid time off.

Matching Summary

Match Score: 85

Ericsson is seeking a Director of Demand Generation & Integrated Marketing in Plano, Texas, to lead strategic marketing initiatives aimed at accelerating pipeline growth and revenue through AI-powered marketing programs. The ideal candidate should have substantial B2B marketing experience, particularly in demand generation and account-based marketing.

Salary

$168,500 to $252,500; Annual bonus; Health, financial, and time off benefits

Skills & Requirements

Must-have

  • AI-driven marketing programs
  • Full-funnel marketing initiatives
  • Account-based marketing (ABM/ABX)
  • Data-driven decision making
  • Cross-functional collaboration

Nice-to-have

  • Strategic thinking with execution
  • Executive storytelling abilities
  • AI-augmented work embrace
  • Scalable program frameworks

Key Requirements

  • Several years of B2B marketing experience
  • Proven success building scalable programs
  • Experience leading complex marketing initiatives
  • Demonstrated leadership experience
  • Bachelor’s degree in Marketing, Business, Communications, or related field

Work Rights

Not specified

Tailored Resume

Cover Letter