Nj: $167,000 - $218,000; annual bonus based on per...
On-site
Account-based marketing (abm) plans
Customer engagement marketing plans
Customer success programs
Develop and lead the execution of strategic Account-Based Marketing (ABM) plans, integrating digital and F2F customer engagements to enhance customer understanding of Ericsson solutions and drive demand
Job Summary
Develop and lead the execution of strategic Account-Based Marketing (ABM) plans, integrating digital and F2F customer engagements to enhance customer understanding of Ericsson solutions and drive demand.
Design, plan, and lead the execution of customer events, workshops, and activities in alignment with Global/Americas campaign activation plans and local business priorities.
Champion the adoption of generative AI across customer engagement activities, leveraging AI to personalize customer experiences at scale, accelerate content production and bring new levels of agility and quality to account marketing strategies.
Matching Summary
Develop and lead the execution of strategic Account-Based Marketing (ABM) plans, integrating digital and F2F customer engagements to enhance customer understanding of Ericsson solutions and drive demand.
Salary
NJ: $167,000 - $218,000; Annual bonus based on performance; Comprehensive health, financial, and time-off benefits
Skills & Requirements
Must-have
Account-Based Marketing (ABM) plans
customer engagement marketing plans
customer success programs
tailored digital marketing
co-marketing
advocacy programs
live marketing
Nice-to-have
strategic and tactical partner
expert advisor
influence perceptions
generative AI adoption
personalize customer experiences at scale
Key Requirements
Master's or Bachelor's degree
More than 12 years of experience
Experience in global, dynamic, fast-paced environment