Sr. Manager, Consumer Insights

NBC UNIVERSAL

Universal City, CA, United States
Base: $120,000 - $140,000; bonus/equity: bonus eli...
On-site
Consumer insights and marketing research
Lead ongoing tracker programs
Analyze quantitative and qualitative research
The Sr Manager, Consumer Insights plays a key role in developing forward-looking insights that deepen the business’s understanding of marketing, title level tracking, key audiences, and content opportunities

Job Summary

  • The Sr Manager, Consumer Insights plays a key role in developing forward-looking insights that deepen the business’s understanding of marketing, title level tracking, key audiences, and content opportunities.
  • Responsibilities include leading the development and application of consumer insights that guide audience and marketing strategy, informing marketing planning and positioning, and providing a comprehensive view of internal and external title-level tracking.
  • This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

Matching Summary

The Sr Manager, Consumer Insights plays a key role in developing forward-looking insights that deepen the business’s understanding of marketing, title level tracking, key audiences, and content opportunities.

Salary

Base: $120,000 - $140,000; Bonus/Equity: bonus eligible; Benefits: company sponsored benefits

Skills & Requirements

Must-have

  • Consumer insights and marketing research
  • Lead ongoing tracker programs
  • Analyze quantitative and qualitative research
  • Synthesize first, second, and third-party data
  • Develop actionable perspectives on release strategies
  • Leverage AI-enabled tools for research workflows

Nice-to-have

  • Thrive in fast-paced dynamic organization
  • Strong judgment in ambiguous situations
  • Genuine passion for entertainment and media
  • Champion a consumer-centric mindset

Key Requirements

  • 7+ years of experience in consumer insights
  • Experience leading and maintaining ongoing tracker programs
  • Proficiency in survey research tools (e.g., Qualtrics)
  • Proficiency in analysis tools (e.g., SPSS, Tableau)

Work Rights

Not specified

Tailored Resume

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