Wealth Technology, Head Of Intelligent Marketing & Personalization Platforms, Director

Citi Handlowy

Jersey City, New Jersey, United States
Base: $170,000.00 - $300,000.00; bonus/equity: dis...
Hybrid
Marketing technology platform architecture
Ai-powered personalization and machine learning
Next best action engine development
Citi Handlowy is seeking a Director and Head of Intelligent Marketing & Personalization Platforms to lead the development of sophisticated marketing technology and AI-driven personalization for their Wealth Management division. The ideal candidate will possess a unique blend of MarTech expertise and engineering experience, focusing on creating hyper-personalized client experiences

Job Summary

  • This senior leadership role is responsible for architecting and executing the next generation of marketing technology and AI-driven personalization for Citi Wealth Management.
  • The role requires owning the strategy and delivery of a hybrid ecosystem blending external tools with custom-built internal platforms to create hyper-personalized client experiences.
  • Citi offers competitive compensation including base salary, discretionary and formulaic incentives, and comprehensive employee benefits such as medical, dental, vision, 401(k), and paid time off.

Matching Summary

Match Score: 85

Citi Handlowy is seeking a Director and Head of Intelligent Marketing & Personalization Platforms to lead the development of sophisticated marketing technology and AI-driven personalization for their Wealth Management division. The ideal candidate will possess a unique blend of MarTech expertise and engineering experience, focusing on creating hyper-personalized client experiences.

Salary

Base: $170,000.00 - $300,000.00; Bonus/Equity: discretionary and formulaic incentive and retention awards; Benefits: medical, dental, vision, 401(k), life, accident, disability insurance, wellness programs, paid time off

Skills & Requirements

Must-have

  • Marketing Technology platform architecture
  • AI-powered personalization and machine learning
  • Next Best Action engine development
  • Enterprise Customer Data Platforms expertise
  • Hands-on software development leadership

Nice-to-have

  • Wealth Management domain knowledge
  • Cross-functional stakeholder collaboration
  • Business workflow and automation design
  • Mentoring and team leadership skills
  • Hybrid cloud/on-prem system integration

Key Requirements

  • 15+ years progressive technology experience
  • 7-10 years senior Marketing Technology role
  • Bachelor’s degree in Computer Science or related
  • Experience with Customer Data Platforms like Adobe CDP
  • Proven AI/ML application in marketing
  • Leadership and mentoring experience

Work Rights

Not specified

Tailored Resume

Cover Letter