Digital Marketing Coordinator

University of Texas at Austin

Austin, Texas, US
$70,000 + py
On-site
Seo and geo content development
Search optimization and technical execution
Performance tracking and reporting
The Digital Marketing Coordinator will support enrollment growth and digital engagement for Computer and Data Science Online (CDSO), a portfolio of three online master’s programs

Job Summary

  • The Digital Marketing Coordinator will support enrollment growth and digital engagement for Computer and Data Science Online (CDSO), a portfolio of three online master’s programs.
  • This versatile role combines cross-channel content creation with hands-on SEO and generative engine optimization (GEO), translating content strategy into actionable execution.
  • Responsibilities include writing and optimizing website content, improving search visibility, and monitoring performance across traditional search engines and AI-driven platforms.

Matching Summary

The Digital Marketing Coordinator will support enrollment growth and digital engagement for Computer and Data Science Online (CDSO), a portfolio of three online master’s programs.

Salary

$70,000+

Skills & Requirements

Must-have

  • SEO and GEO content development
  • Search optimization and technical execution
  • Performance tracking and reporting
  • Content creation for email and social media
  • Marketing and communications standards

Nice-to-have

  • Data-informed, conversion-focused efforts
  • Close relationship with tech culture
  • Support enrollment growth and digital engagement

Key Requirements

  • Bachelor's degree in communications, marketing, or related field
  • Minimum of three years of professional digital marketing experience
  • Hands-on experience with a marketing automation platform
  • Proven ability to plan, execute, and measure paid digital advertising campaigns
  • Strong data analysis and reporting skills
  • Knowledge of SEO and web analytics

Work Rights

Not specified

Tailored Resume

Cover Letter