Sales Enablement Lead

Caterpillar Inc.

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Customer-centric sales enablement experience
Value-based selling and discovery frameworks
Scenario-based microlearning program design
** Caterpillar Inc. is seeking a Sales Enablement Lead to transform their sales organization from product-focused selling to customer-centric problem-solving. The ideal candidate should have proven experience in sales enablement and a strong understanding of value-based selling, along with exceptional communication skills. **

Job Summary

  • The role transforms the sales organization from product-focused selling to true customer problem-solving partners.
  • Candidates will deploy industry-specific playbooks for Quarry, Civil Construction, Agriculture, and Mining Contractors.
  • The position requires a storyteller and strategist passionate about empowering sales teams to deliver measurable impact.

Matching Summary

Match Score: 75

** Caterpillar Inc. is seeking a Sales Enablement Lead to transform their sales organization from product-focused selling to customer-centric problem-solving. The ideal candidate should have proven experience in sales enablement and a strong understanding of value-based selling, along with exceptional communication skills. **

Skills & Requirements

Must-have

  • Customer-centric sales enablement experience
  • Value-based selling and discovery frameworks
  • Scenario-based microlearning program design
  • Industry playbook deployment for construction sectors

Nice-to-have

  • AI-powered sales coaching tool familiarity
  • Win-loss analysis and deal intelligence skills
  • Instructional design or program management certification
  • Engineering or business degree background

Key Requirements

  • Proven experience in Sales Enablement or Learning & Development
  • Fluent in spoken and written English
  • Willingness to travel up to 50% of the time
  • Completed engineering or business degree preferred

Work Rights

Not specified

Tailored Resume

Cover Letter