Base: $80,400—$100,500 usd; bonus/equity: not spec...
On-site
Full-funnel measurement strategy
Marketing mix modeling (mmm)
Incrementality testing
Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey
Job Summary
Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey.
Lead the execution and interpretation of Marketing Mix Models (MMM) and design a robust Incrementality Testing roadmap.
Partner with the Growth team to allocate budgets based on incremental ROI and diminishing returns analysis.
Matching Summary
Support the development of a unified measurement framework that evaluates paid, earned, and owned performance across all stages of the customer journey.
Salary
Base: $80,400—$100,500 USD; Bonus/Equity: Not specified; Benefits: Health and welfare benefits including paid leave
Skills & Requirements
Must-have
Full-funnel measurement strategy
Marketing Mix Modeling (MMM)
Incrementality testing
Brand health metrics
SQL proficiency
Nice-to-have
Python or R experience
Brand Scorecard development
Media agency experience
Advanced attribution familiarity
Key Requirements
5-8 years of experience
Full-funnel fluency
Methodology expertise in MMM and Incrementality Tests