Senior Field Marketing Manager - Netherlands

APPIAN CORPORATION

Amsterdam, Netherlands
**
B2b demand generation experience
Account based marketing execution
Financial services industry knowledge
** Appian Corporation is seeking a Senior Field Marketing Manager for the Benelux & Nordics region, based in Amsterdam. The ideal candidate will lead demand generation initiatives, drive business growth, and oversee marketing campaigns tailored to specific industries and accounts. **

Job Summary

  • This role focuses on driving business growth through strategic planning and execution of industry-wide and account-based marketing campaigns across the Benelux and Nordics regions.
  • The successful candidate will oversee regional budget allocation, investment prioritization, and ROI accountability while collaborating closely with sales leadership to accelerate pipeline growth.
  • Appian offers a supportive environment recognized as a Washington Post Top Workplace for seven consecutive years, providing extensive training and development opportunities.

Matching Summary

Match Score: 75

** Appian Corporation is seeking a Senior Field Marketing Manager for the Benelux & Nordics region, based in Amsterdam. The ideal candidate will lead demand generation initiatives, drive business growth, and oversee marketing campaigns tailored to specific industries and accounts. **

Skills & Requirements

Must-have

  • B2B demand generation experience
  • Account Based Marketing execution
  • Financial Services industry knowledge
  • Regional budget management
  • Sales and Marketing alignment

Nice-to-have

  • Hands-on campaign execution skills
  • Strategic market insight analysis
  • Cross-functional team leadership
  • Partner-led initiative support
  • Passion for driving business impact

Key Requirements

  • Bachelor's degree in Marketing or Business Administration
  • 4-6 years of B2B marketing experience
  • Proven track record in Financial Services demand generation
  • Experience with Account Based Marketing strategies

Work Rights

Not specified

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