The Data & AI Enablement Lead acts as a value orchestrator for data and AI initiatives across SEAA. The role owns the upstream shaping of initiatives — including opportunity identification, business case development and initiative framing — and the downstream realization of value through adoption, impact measurement and capability building. It drives the successful enablement and adoption of data and AI products across the organization, ensuring they are translated into practical levers for better decision-making, stronger activation and measurable impact. Through communication, change management, upskilling and stakeholder engagement, the role helps business teams understand, trust and effectively use data and AI products. Impact You Can Create In The Role: Corporate Strategic KPI Management Partner with Finance, P&O, President Office to define and align the strategic KPIs that guide business steering, performance management and leadership decision-making. Establish clear definitions, calculation logic, ownership and interpretation principles for key enterprise metrics, ensuring consistency across the organization Support alignment & adoption, ensure strategic KPIs are consistently understood, trusted and used in business reviews and decision making. Opportunity Identification & Business Case Development: Liaise with divisions, functions and data teams to identify high-value opportunities where data products, analytics or AI-enabled solutions can support growth, improve decision-making and accelerate activation towards LEAP ambition. Translating business priorities and pain points into clear initiative charters, including objective, expected business value, ROI logic, success KPIs, feasibility considerations and delivery implications. Liaise with the President Office to challenge and prioritize new ideas based on business impact, strategic alignment, stakeholder readiness, data availability, technology feasibility and resource constraints. Data & AI Initiative Orch