KONE International is seeking a Marketing Manager in Shanghai, China, to develop and implement marketing strategies focused on content creation, brand management, and digital marketing. The ideal candidate will have a strong background in B2B marketing, particularly in sectors like construction or manufacturing, and will thrive in a collaborative and innovative work environment
Job Summary
This role involves developing a comprehensive content roadmap aligned with brand strategy to support lead generation for architects, developers, and facility managers.
The successful candidate will lead social media strategies on platforms like WeChat, Red, and TikTok while managing budgets for large-scale industry events such as the CIIE.
KONE offers a diverse team environment where innovation, safety, and sustainability are core values, providing opportunities for career growth and work-life balance.
Matching Summary
Match Score: 85
KONE International is seeking a Marketing Manager in Shanghai, China, to develop and implement marketing strategies focused on content creation, brand management, and digital marketing. The ideal candidate will have a strong background in B2B marketing, particularly in sectors like construction or manufacturing, and will thrive in a collaborative and innovative work environment.
Skills & Requirements
Must-have
5+ years B2B marketing experience
Content strategy and lifecycle management
Social media strategy on WeChat Red TikTok
Large-scale event planning and execution
Fluent English proficiency for global collaboration
Nice-to-have
MBA degree preferred
Background in elevator or construction sectors
Experience with Adobe Analytics and Creative Suite