Director, Rtm, Gcm

Coca-Cola HBC AG

Shanghai, China
**
10+ years fmcg experience
Fluent english and mandarin
Based in shanghai china
** Coca-Cola HBC AG is seeking a Director of RTM, GCM in Shanghai to lead the development and governance of enterprise-level RTM strategies and solutions. The ideal candidate should have extensive experience in FMCG and a solid understanding of RTM fundamentals, with fluency in both English and Mandarin. **

Job Summary

  • This role serves as the RTM thought leader defining fit-for-purpose solutions that balance coverage, service levels, and cost-to-serve.
  • The selected candidate will need to be based in Shanghai and follow a hybrid work setup with limited relocation available.
  • You will act as the primary interface with global teams to translate best practices into local relevance while feeding innovations back to the broader system.

Matching Summary

Match Score: 75

** Coca-Cola HBC AG is seeking a Director of RTM, GCM in Shanghai to lead the development and governance of enterprise-level RTM strategies and solutions. The ideal candidate should have extensive experience in FMCG and a solid understanding of RTM fundamentals, with fluency in both English and Mandarin. **

Skills & Requirements

Must-have

  • 10+ years FMCG experience
  • Fluent English and Mandarin
  • Based in Shanghai China
  • RTM strategy and governance
  • Cross-functional stakeholder influence

Nice-to-have

  • Global best practice adaptation
  • Growth mindset culture
  • Inclusive leadership style
  • Agile working approach

Key Requirements

  • Bachelor's degree in Business Administration or related field
  • 10+ years progressive experience in FMCG
  • Strong understanding of RTM fundamentals
  • Experience with global or regional teams

Work Rights

Must be based in Shanghai; domestic relocation only

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