Digital Marketing Communications Specialist, Global Refinish

Axalta Coating Systems

Greater Philadelphia, US
Digital marketing campaign execution
Channel management and optimization
Analytics and reporting
The Digital Marketing Communications Specialist is responsible for managing and optimizing the company’s digital presence across web, social, and advertising channels to drive customer acquisition, engagement, and retention

Job Summary

  • The Digital Marketing Communications Specialist is responsible for managing and optimizing the company’s digital presence across web, social, and advertising channels to drive customer acquisition, engagement, and retention.
  • By leveraging analytics, and best-in-class digital practices, the Specialist delivers integrated campaigns that attract new customers, nurture existing relationships, and support overall sales growth.
  • Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions and has set an exciting 2040 carbon neutrality goal.

Matching Summary

The Digital Marketing Communications Specialist is responsible for managing and optimizing the company’s digital presence across web, social, and advertising channels to drive customer acquisition, engagement, and retention.

Skills & Requirements

Must-have

  • Digital marketing campaign execution
  • Channel management and optimization
  • Analytics and reporting
  • Customer journey mapping
  • Salesforce Account Engagement proficiency

Nice-to-have

  • Proactive mindset and ownership
  • Strong collaboration skills
  • Adaptability to fast-paced environment

Key Requirements

  • Bachelor's degree in marketing, communications, or business
  • 3-5 years of digital marketing experience
  • Proven track record of successful digital campaigns
  • Familiarity with customer journey mapping
  • Basic understanding of HTML/CSS is a plus

Work Rights

Not specified

Tailored Resume

Cover Letter