Senior Manager, Retail Marketing Operations

Lithia & Driveway

Florida, United States
Base: $115,000 - $165,000 annually; bonus: + bonus...
Not specified (considering travel required for regional operations, it may imply a hybrid model).
Lead regional field marketing team
Drive customer loyalty and retention
Analyze marketing roi and performance metrics
The Senior Manager, Retail Marketing Operations at Lithia & Driveway is responsible for leading a regional marketing team to enhance dealership performance through innovative marketing strategies. The role requires collaboration with various stakeholders to drive customer loyalty and operational success. The position offers a competitive salary and comprehensive benefits

Job Summary

  • This role leads a regional field marketing team responsible for driving dealership performance through innovative, customer-focused marketing strategies.
  • The position requires partnering closely with Regional and Store Leaders to align marketing strategies with business goals and increase quality traffic.
  • Candidates will leverage customer data and analytics to design strategies that strengthen long-term customer relationships and enhance retention.

Matching Summary

Match Score: 85

The Senior Manager, Retail Marketing Operations at Lithia & Driveway is responsible for leading a regional marketing team to enhance dealership performance through innovative marketing strategies. The role requires collaboration with various stakeholders to drive customer loyalty and operational success. The position offers a competitive salary and comprehensive benefits.

Salary

Base: $115,000 - $165,000 annually; Bonus: Plus bonus opportunity; Benefits: Medical, Dental, Vision, 401(k), PTO

Skills & Requirements

Must-have

  • Lead regional field marketing team
  • Drive customer loyalty and retention
  • Analyze marketing ROI and performance metrics
  • Manage OEM relationships and initiatives
  • Utilize Google Analytics and CRM platforms

Nice-to-have

  • Foster culture of innovation and accountability
  • Experience with Lithia ecosystem tools
  • Strong cross-functional collaboration skills
  • Adaptability to fast-paced market changes

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • Strong knowledge of automotive retail and dealership operations
  • Proven ability to analyze data and measure marketing ROI
  • Experience managing teams of up to 10 professionals

Work Rights

Not specified

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