The Director leads the enterprise-wide transformation of the At Home business in Romania through a unified, insight-driven system agenda
Job Summary
The Director leads the enterprise-wide transformation of the At Home business in Romania through a unified, insight-driven system agenda.
This role is accountable for end-to-end strategy, partnering with bottlers and retailers to deliver 360 Integrated Activation across all key channels.
The position drives a modern operating model by embedding predictive analytics, AI, and digital tools into planning, forecasting, and in-store execution.
Matching Summary
The Director leads the enterprise-wide transformation of the At Home business in Romania through a unified, insight-driven system agenda.
Skills & Requirements
Must-have
At Home channel strategy leadership
360 Integrated Activation execution
Revenue Growth Management expertise
Data analytics and AI transformation
Romania market retail dynamics
Cross-functional system orchestration
Nice-to-have
Franchise or matrix leadership experience
In-market experience preferred
Growth mindset and agile behaviors
Continuous learning culture fit
Key Requirements
Strong At Home and retail channel expertise
Proven leadership in data and AI transformation
Demonstrated system leadership capabilities
Fluency in English and Romanian languages
Experience with price pack architecture and financial modeling