Senior Analytics & Personalization Consultant

MKTG Sports + Entertainment Australia

Bengaluru, Karnataka, India
Fully remote
Bachelor's degree in computer science or statistics
4-6 years web analytics experience
Hands-on google bigquery and tag management
The role focuses on leading the analysis of complex data sources to identify trends and drive strategic recommendations

Job Summary

  • The role focuses on leading the analysis of complex data sources to identify trends and drive strategic recommendations.
  • Candidates will be responsible for performing root cause analysis on data anomalies and defining best practices with data stewards.
  • The position requires managing projects, delegating work seamlessly, and providing mentorship to ensure high-quality deliverables.

Matching Summary

Match Score: 85

The role focuses on leading the analysis of complex data sources to identify trends and drive strategic recommendations.

Skills & Requirements

Must-have

  • Bachelor's degree in Computer Science or Statistics
  • 4-6 years Web Analytics experience
  • Hands-on Google BigQuery and Tag Management
  • Proficiency in R, Python, and SQL scripting
  • Experience with CRO tools VWO and Dynamic Yield
  • Deep knowledge of Google Marketing Platform

Nice-to-have

  • Ability to simplify data and tell a story
  • Knowledge of attribution analysis and CRM integration
  • Experience cross-selling data services
  • Strong visual thinking and communication skills
  • Mentorship capabilities for team upskilling

Key Requirements

  • Bachelor's degree in Computer Science, Information Systems, or Statistics
  • 4-6+ years of experience in digital marketing data sets
  • Functional competency in SQL, R, and Python

Work Rights

Not specified

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