Senior Paid Search Specialist (sem), Performance Marketing

Gen Digital

New York, United States
Base: $100,000–$125,000; benefits: 401(k) match, h...
On-site
Google ads
Search ads 360
Microsoft ads
Manage multi-million-dollar paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads, driving new users and revenue through data-driven strategy and testing

Job Summary

  • Manage multi-million-dollar paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads, driving new users and revenue through data-driven strategy and testing.
  • Plan, execute, and optimize advanced paid search campaigns, overseeing day-to-day management including bid strategies, budget allocation, forecasting, keyword research, ad copywriting, creative testing, and landing page optimization.
  • The annual base salary is expected to be between $100,000–$125,000, with a total compensation package including 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.

Matching Summary

Manage multi-million-dollar paid search campaigns across Google Ads, Search Ads 360, and Microsoft Ads, driving new users and revenue through data-driven strategy and testing.

Salary

Base: $100,000–$125,000; Benefits: 401(k) match, health insurance options, disability coverage, life insurance, unlimited paid time off

Skills & Requirements

Must-have

  • Google Ads
  • Search Ads 360
  • Microsoft Ads
  • ROI and ROAS
  • A/B and multivariate testing
  • performance metrics (ROAS, CPA, CVR, IS)

Nice-to-have

  • AI-driven tools for automation
  • cybersecurity / financial-services market trends
  • automation, scripts, or bulk campaign management tools
  • AI-assisted creative tools

Key Requirements

  • 5+ years of hands-on SEM experience
  • $5M+ annual budgets
  • Bachelor’s degree in Marketing, Digital Media, or a related field
  • Google Ads, SA360, Microsoft Ads certifications

Work Rights

Not specified

Tailored Resume

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