Dtp Sbm/bm-retail-上海

aerzteforum.info

Shanghai, China
Not specified
Customer insights and market research
Develop brand and long range plans
Monitor and measure plan implementation
AstraZeneca is seeking a candidate for the position of Dtp Sbm/bm-retail in Shanghai, China, focusing on customer insights, brand planning, and sales support. The ideal candidate will possess strong analytical skills and experience in marketing research, brand execution, and collaboration with sales teams

Job Summary

  • Deep understanding of customer insights, regular customer visits, and frequent sales team interaction are crucial for identifying research needs and providing clear briefs to agencies.
  • Develop brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and developing positioning and communication strategies.
  • AstraZeneca embraces diversity and equality of opportunity, committed to building an inclusive and diverse team representing all backgrounds.

Matching Summary

Match Score: 85

AstraZeneca is seeking a candidate for the position of Dtp Sbm/bm-retail in Shanghai, China, focusing on customer insights, brand planning, and sales support. The ideal candidate will possess strong analytical skills and experience in marketing research, brand execution, and collaboration with sales teams.

Skills & Requirements

Must-have

  • customer insights and market research
  • develop brand and long range plans
  • monitor and measure plan implementation
  • support sales team objectives
  • deep product and therapy area knowledge

Nice-to-have

  • build and maintain global AZ network
  • embraces diversity and equality
  • inclusive and diverse team

Key Requirements

  • Requires understanding of marketing research objectives
  • Requires market data gathering and situation analysis
  • Requires risk analysis and mitigation planning
  • Requires forecasting based on market dynamics
  • Requires sales team coordination and product training
  • Requires evaluation of promotional material effectiveness

Work Rights

Not specified

Tailored Resume

Cover Letter