Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market
Job Summary
Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market.
Lead the cross functions collaboration such as sales, trade marketing, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Matching Summary
Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market.
Skills & Requirements
Must-have
media and activation plan implementation
market performance monitoring and analysis
marketing expenditure control and optimization
local marketing activation program execution
cross-functional team collaboration
agency work management
Nice-to-have
purpose-driven world-class consumer company
agile performance-focused culture
deep human understanding and trusted science
celebrate diversity in all forms
authentic self belongs and thrives
Key Requirements
Bachelor’s Degree in Marketing, Business Administration, or related field
5+ years related experience within FMCG / healthcare industry
Experienced in new product launch
Experienced in driving large scaled communication campaign
Good understanding of modern trade and drug store practice