Associate Director - Omnichannel Insights & Data

Bristol Myers Squibb

Princeton, NJ, US
Base: $167,540 - $203,013; bonus/equity: + incenti...
50% onsite
Digital analytics platform ownership
Campaign optimization and measurement
Kpi standardization and frameworks
This role leads the strategy and optimization of digital measurement platforms to drive data-driven decision-making for Marketing and Commercial teams

Job Summary

  • This role leads the strategy and optimization of digital measurement platforms to drive data-driven decision-making for Marketing and Commercial teams.
  • The position requires overseeing the design of analytics agents and agentic frameworks to automate insight generation and pattern discovery using Large Language Models.
  • Bristol Myers Squibb offers a wide variety of competitive benefits including health coverage, financial well-being programs, and flexible time off options.

Matching Summary

This role leads the strategy and optimization of digital measurement platforms to drive data-driven decision-making for Marketing and Commercial teams.

Salary

Base: $167,540 - $203,013; Bonus/Equity: Additional incentive cash and stock opportunities available; Benefits: Health, dental, vision, 401(k), paid time off, and wellbeing support

Skills & Requirements

Must-have

  • Digital analytics platform ownership
  • Campaign optimization and measurement
  • KPI standardization and frameworks
  • Data governance and quality control
  • Third-party data integration management
  • Cross-functional team leadership

Nice-to-have

  • Agentic AI and LLM implementation
  • Advanced attribution modeling expertise
  • Test-and-learn framework experience
  • Cloud-based analytical environments
  • Executive-level narrative storytelling
  • Innovation pilot execution

Key Requirements

  • Bachelor's degree in quantitative field
  • Minimum 5 years digital analytics experience
  • Experience as product owner for analytics platforms
  • Proficiency in SQL, Python, R, and BI tools
  • Hands-on experience leveraging LLMs for insights

Work Rights

Not specified

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