Brand Manager, Oreo Snacks

Mondelez International

Shanghai, China
On-site
Consumer insights-driven innovation
Integrated marketing strategies
End-to-end campaign planning
Mondelez International is seeking a Brand Manager for Oreo Snacks in Shanghai, China. The role focuses on innovation, strategic leadership, integrated marketing campaign management, and efficient marketing operations, requiring a blend of marketing expertise, project management skills, and a passion for consumer engagement

Job Summary

  • Lead consumer insights-driven innovation to identify high-potential snacking opportunities that align with Oreo’s brand equity while delivering disruptive, sensory-rich experiences.
  • Develop and execute integrated marketing strategies to grow Oreo Snack’s market share and strengthen brand relevance.
  • Lead end-to-end planning and execution of integrated marketing campaigns across digital, social, traditional media, and experiential platforms.

Matching Summary

Match Score: 85

Mondelez International is seeking a Brand Manager for Oreo Snacks in Shanghai, China. The role focuses on innovation, strategic leadership, integrated marketing campaign management, and efficient marketing operations, requiring a blend of marketing expertise, project management skills, and a passion for consumer engagement.

Skills & Requirements

Must-have

  • consumer insights-driven innovation
  • integrated marketing strategies
  • end-to-end campaign planning
  • marketing budget management
  • data-driven decision-making

Nice-to-have

  • disruptive, sensory-rich experiences
  • emerging trends and market gaps
  • cohesive, high-impact campaigns
  • passion for brands and innovation

Key Requirements

  • 3-5 years of experience
  • Bachelor's degree in Marketing or Business
  • FMCG or food & beverage experience

Work Rights

Not specified

Tailored Resume

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