Mclean, va: $177,700 - $202,800; new york, ny: $19...
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Portfolio messaging
Upper funnel marketing strategies
Integrated marketing strategies
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Capital One is seeking a Senior Manager for Brand and Product Marketing within their Emerging Payments Marketing team. The role involves leading marketing strategies for digital payment products and requires a blend of brand strategy, content development, and stakeholder collaboration.
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Job Summary
Lead portfolio messaging and upper funnel marketing strategies for Emerging Payments products, driving awareness and consideration through integrated campaigns.
Develop and oversee editorial strategy across PR, social media, influencers, and sponsored content in partnership with enterprise teams.
Develop and execute paid media campaigns, improve targeting of existing channels and test into new channels, using appropriate measurement frameworks.
Matching Summary
Match Score: 75
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Capital One is seeking a Senior Manager for Brand and Product Marketing within their Emerging Payments Marketing team. The role involves leading marketing strategies for digital payment products and requires a blend of brand strategy, content development, and stakeholder collaboration.
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Salary
McLean, VA: $177,700 - $202,800; New York, NY: $193,800 - $221,200; Richmond, VA: $161,500 - $184,300; Bonus/Equity: performance based incentive compensation; Benefits: comprehensive, competitive, and inclusive set of health, financial and other benefits
Skills & Requirements
Must-have
portfolio messaging
upper funnel marketing strategies
integrated marketing strategies
content storytelling
paid media campaigns
audience research
Nice-to-have
curiosity and flexibility
proactive and growth-oriented
storyteller and simplifier
collaborative and influential
Key Requirements
Bachelor's degree or Military Experience
7+ years brand strategy or product marketing experience
2+ years stakeholder relationship management
5+ years marketing program planning, execution, analysis