Coca-Cola HBC AG is seeking a Director of Brand Management for their Romania operations, responsible for developing and executing brand strategies for major trademarks. The role requires strong leadership in localizing global marketing strategies and overseeing comprehensive brand plans, with a significant focus on collaboration and innovation
Job Summary
The role leads the development and execution of brand strategies for a major trademark in Romania while translating global plans into locally relevant growth initiatives.
Candidates must manage Direct Marketing Expenses within strict guardrails and ensure disciplined investment decisions grounded in ROI and long-term equity building.
This position offers high visibility with franchise leadership and a strong career path toward Senior Director roles within a strategically important EU market.
Matching Summary
Match Score: 85
Coca-Cola HBC AG is seeking a Director of Brand Management for their Romania operations, responsible for developing and executing brand strategies for major trademarks. The role requires strong leadership in localizing global marketing strategies and overseeing comprehensive brand plans, with a significant focus on collaboration and innovation.