游戏高级品牌经理（日本市场）｜ゲームシニアブランドマネージャー（日本マーケ担当）

Tencent Music Entertainment Group

Tokyo, JP
Negotiable annual salary; includes fixed overtime ...
Not specified (assumed to be hybrid or onsite based on the location).
5+ years japan gaming brand management experience
Native level japanese language proficiency
Business level english communication skills
Tencent Music Entertainment Group is seeking a Senior Brand Manager for the Japanese market to develop and execute branding strategies for its games. The ideal candidate should have over five years of experience in brand management within the gaming or entertainment industry and a strong understanding of the Japanese influencer ecosystem

Job Summary

  • The role involves creating and executing market strategies for Tencent's Level Infinite global gaming brand specifically tailored for the Japanese audience.
  • Candidates will be responsible for managing diverse promotional channels including TVCMs, influencer networks, PR, and offline events while optimizing ROI through real-time data analysis.
  • The position requires leading cross-border creative campaigns that align global brand identity with local Japanese market nuances while collaborating with teams in Korea and North America.

Matching Summary

Match Score: 85

Tencent Music Entertainment Group is seeking a Senior Brand Manager for the Japanese market to develop and execute branding strategies for its games. The ideal candidate should have over five years of experience in brand management within the gaming or entertainment industry and a strong understanding of the Japanese influencer ecosystem.

Salary

Negotiable annual salary; includes fixed overtime allowance for 35 hours/month; performance-based raises and bonuses available

Skills & Requirements

Must-have

  • 5+ years Japan gaming brand management experience
  • Native level Japanese language proficiency
  • Business level English communication skills
  • Proven track record of 3+ viral game marketing campaigns
  • Deep understanding of Japanese KOL ecosystem and influencers

Nice-to-have

  • Experience with top-tier entertainment IP localization
  • Strong cross-cultural collaboration abilities
  • Ability to work under high pressure
  • Network with voice actors and artists
  • Experience with offline event coordination

Key Requirements

  • 5+ years of brand management experience in Japan
  • Native Japanese speaker required
  • English business communication capability
  • Minimum 3 successful viral marketing case studies
  • Established network of top-tier Japanese influencers

Work Rights

Not specified

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