Bm/sbm - Fxg Endo+fdc Mkt-上海

AstraZeneca

Shanghai, China
Not specified (assumed hybrid based on industry norms).
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
AstraZeneca is seeking a marketing professional for their Shanghai office to focus on customer insights, marketing research, and campaign execution for their oncology and FDC product lines. The role requires strong analytical, communication, and strategic planning skills and offers opportunities for collaboration with cross-functional teams and external stakeholders

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans based on deep market and customer insights.
  • Candidates will coordinate critical external stakeholder activities including advisory boards, symposia, and conferences while monitoring implementation against market growth metrics.
  • The position demands strong collaboration with medical, sales, and regulatory teams to deliver effective selling tools and promotional campaigns.

Matching Summary

Match Score: 85

AstraZeneca is seeking a marketing professional for their Shanghai office to focus on customer insights, marketing research, and campaign execution for their oncology and FDC product lines. The role requires strong analytical, communication, and strategic planning skills and offers opportunities for collaboration with cross-functional teams and external stakeholders.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Coordinate advisory boards and symposia
  • Analyze research data for strategic decisions
  • Manage agency proposals and research projects

Nice-to-have

  • Strong cross-functional communication skills
  • Ability to influence key stakeholders
  • Strategic thinking with global alignment
  • Creative product campaign development

Key Requirements

  • Knowledge of national healthcare and regulatory environment
  • Understanding of NRDL/PRDL access environments
  • Experience with therapeutic area trends and KOL interaction

Work Rights

Not specified

Tailored Resume

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