Senior Manager/associate Director-marketing (neuro Ta)

AstraZeneca

China, China
Not specified
Brand strategy development
Portfolio optimization
Product launch experience
AstraZeneca is seeking a Senior Manager/Associate Director of Marketing for their neuro therapeutic area in China. The role involves leading cross-functional brand teams, optimizing product portfolios, and implementing marketing strategies to drive product success

Job Summary

  • Lead the cross-functional 'Brand Team' and collaborate with the global team in the development of brand strategy aligned to overall TA strategy and company priorities.
  • Optimize a portfolio of products to strategically optimize product life cycles and therapy area strategy, build & maintain professional relationships.
  • Develop trust and long-term collaboration with KOLs and gain strong global support and endorsement along launch readiness and launch execution.

Matching Summary

Match Score: 85

AstraZeneca is seeking a Senior Manager/Associate Director of Marketing for their neuro therapeutic area in China. The role involves leading cross-functional brand teams, optimizing product portfolios, and implementing marketing strategies to drive product success.

Skills & Requirements

Must-have

  • brand strategy development
  • portfolio optimization
  • product launch experience
  • cross-functional collaboration
  • KOL relationship management

Nice-to-have

  • patient and customer insights
  • innovative campaign design
  • strategic thinking
  • global network building

Key Requirements

  • Bachelor's degree or above
  • At least 5 years of pharmaceutical marketing experience
  • New product launch experience
  • Proficient in English
  • Skilled in MS Office software

Work Rights

Not specified

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