Head, Digital Customer Acquisition

UOB Group

Kuala Lumpur, Malaysia
Digital marketing experience
Leadership in financial services
Campaign management skills
The Head of Digital Customer Acquisition will develop and execute a holistic digital customer acquisition strategy aligned with the bank’s business goals

Job Summary

  • The Head of Digital Customer Acquisition will develop and execute a holistic digital customer acquisition strategy aligned with the bank’s business goals.
  • This role involves leading the management of digital acquisition campaigns and optimizing them to achieve key KPIs.
  • The position requires a strong analytical capability to make data-driven decisions and improve customer acquisition outcomes.

Matching Summary

The Head of Digital Customer Acquisition will develop and execute a holistic digital customer acquisition strategy aligned with the bank’s business goals.

Skills & Requirements

Must-have

  • digital marketing experience
  • leadership in financial services
  • campaign management skills

Nice-to-have

  • passion for digital innovation
  • strong communication skills
  • team development experience

Key Requirements

  • Bachelor’s degree in Marketing or related fields
  • minimum 8 years of digital marketing experience
  • 3 years in a leadership role

Work Rights

Not specified

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