Provide an integrated program strategy for clients' multichannel programs, focusing on intelligent data use, automation, and personalization to enhance customer experience and loyalty
Job Summary
Provide an integrated program strategy for clients' multichannel programs, focusing on intelligent data use, automation, and personalization to enhance customer experience and loyalty.
Design and implement CRM strategies aligned with client business objectives, manage multichannel communication campaigns, and segment databases based on customer behavior and journey stage.
Analyze performance metrics, administer CRM platforms, ensure data privacy compliance, and present actionable insights to clients and internal teams while applying current marketing trends.
Matching Summary
Provide an integrated program strategy for clients' multichannel programs, focusing on intelligent data use, automation, and personalization to enhance customer experience and loyalty.
Skills & Requirements
Must-have
CRM strategy design and execution
Multichannel communication campaign management
Database segmentation and audience profiling
CRM and marketing automation platform administration
Data analysis and performance metrics reporting
Customer data privacy compliance
Nice-to-have
Client relationship building
Cross-functional team collaboration
Understanding of diverse industry marketing
Applying current marketing trends
Key Requirements
3 years experience in CRM, relational marketing, or marketing automation
Professional in Marketing, Advertising, Communication, Data, or related fields
Basic SQL, data analysis, or dashboard knowledge
Experience in loyalty strategies and customer experience