Adobe Media and Data Science Research (MDSR) Laboratory
India
8+ years marketing analytics experience
Paid media measurement for b2c brands
Web and mobile app analytics expertise
This role focuses on delivering full-funnel marketing narratives and recommendations based on multiple data sources to drive business growth in the Indian market
Job Summary
This role focuses on delivering full-funnel marketing narratives and recommendations based on multiple data sources to drive business growth in the Indian market.
The team is leading innovation by crafting in-house solutions fueled by the latest generative AI models to optimize data engineering and marketing execution.
Candidates will work closely with regional and global cross-functional teams including Data Scientists, PMM, GTM, and Finance to interpret campaign performance.
Matching Summary
This role focuses on delivering full-funnel marketing narratives and recommendations based on multiple data sources to drive business growth in the Indian market.
Skills & Requirements
Must-have
8+ years marketing analytics experience
Paid media measurement for B2C brands
Web and Mobile App analytics expertise
SQL skills preferred
Power BI and Excel proficiency
Nice-to-have
Augmented and agentic AI knowledge
Audience insights and personalization background
Strategic problem-solving mindset
Cross-functional collaboration skills
Growth mindset and resilience
Key Requirements
8+ years demonstrated experience in marketing analytics
Experience driving paid media measurement for large B2C brands
Strong analytical tools including SQL, Power BI, and Excel