Director, B2b Media Strategy

Adobe

Multiple Locations
Base: $157,300 - $315,100 annually (us); base: $21...
B2b paid media strategy
Data-informed decisions
Customer journeys
Develop a cohesive B2B paid media strategy in collaboration with Marketing, GTM, and Digital Experience teams

Job Summary

  • Develop a cohesive B2B paid media strategy in collaboration with Marketing, GTM, and Digital Experience teams.
  • Manage Account-Based Marketing (ABM) and performance marketing efforts that drive faster pipeline and revenue expansion.
  • Define important metrics and measurement frameworks that demonstrate media impact and encourage ongoing improvement.

Matching Summary

Develop a cohesive B2B paid media strategy in collaboration with Marketing, GTM, and Digital Experience teams.

Salary

Base: $157,300 - $315,100 annually (US); Base: $217,600 - $315,100 annually (California); Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • B2B paid media strategy
  • data-informed decisions
  • customer journeys
  • performance optimization
  • cross-functional leadership
  • media agencies and partners

Nice-to-have

  • growth mindset
  • positive relationships
  • innovation and collaboration
  • continuous learning

Key Requirements

  • Bachelor’s degree in Marketing, Business, or related field
  • More than 10 years directing B2B media strategy
  • 15+ years paid media planning and execution
  • Proven success building high-impact B2B media programs
  • Extensive knowledge in ABM, digital media, programmatic strategy
  • Ability to navigate large, matrixed organizations
  • Strong analytical skills

Work Rights

Not specified

Tailored Resume

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