Senior Director, Global Segment Marketing Manager – Wealth Intermediaries & Banks/broker-dealers Marketing

BNY Mellon

New York, NY, United States
Base: $136,500 - $300,000; bonus/equity: discretio...
On-site
Global segment marketing strategy
Client acquisition and retention
Brand positioning and thought leadership
Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm’s overall business goals

Job Summary

  • Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm’s overall business goals.
  • Establish and enhance the firm’s brand presence in the wealth intermediary, bank and broker-dealer market, building credibility and awareness.
  • BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.

Matching Summary

Develop and implement a comprehensive marketing strategy for the wealth intermediary, bank and broker-dealer segments, aligning with the firm’s overall business goals.

Salary

Base: $136,500 - $300,000; Bonus/Equity: Discretionary bonuses, short and long-term incentive packages; Benefits: Company-sponsored benefit programs

Skills & Requirements

Must-have

  • Global segment marketing strategy
  • Client acquisition and retention
  • Brand positioning and thought leadership
  • B2B and B2B2C marketing programs
  • Data-driven marketing optimization

Nice-to-have

  • AI and breakthrough technologies
  • Collaborative team environment
  • Industry organization relationships

Key Requirements

  • 15+ years of client marketing
  • Highly analytical mindset
  • Ability to run experiments and continuous testing
  • Agile approach to growth marketing
  • Experience building, leading, and motivating teams
  • Collaboration in a matrixed organization

Work Rights

Not specified

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