Senior Director, Global Segment Marketing Manager - Alternatives Managers & Insurance Segment

BNY Mellon

New York, NY, United States
Base: $136,500 - $300,000; bonus/equity: not speci...
On-site
Develop and implement marketing strategy
Tailored messaging and value propositions
Brand positioning and thought leadership
Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals

Job Summary

  • Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals.
  • Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness.
  • BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.

Matching Summary

Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals.

Salary

Base: $136,500 - $300,000; Bonus/Equity: Not specified; Benefits: Generous paid leaves, including paid volunteer time

Skills & Requirements

Must-have

  • Develop and implement marketing strategy
  • Tailored messaging and value propositions
  • Brand positioning and thought leadership
  • Collaborate with executive leadership
  • Data-driven insights to refine strategies

Nice-to-have

  • Harness cutting-edge AI and breakthrough technologies
  • Champions of inclusion
  • Bold ideas meet advanced technology

Key Requirements

  • 15+ years of client marketing
  • Experience with B2B marketing programs
  • Highly analytical mindset
  • Ability to run experiments and continuous testing
  • Agile approach to growth marketing
  • Experience in building, leading and motivating teams

Work Rights

Not specified

Tailored Resume

Cover Letter