Senior Analyst, Customer Analytics

Dentsu

Maryland, US
Base: $78,000-$93,000; bonus/equity: not specified...
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Python and r programming proficiency
Sql and advanced excel skills
Xg boost and machine learning model building
** Dentsu is seeking a Senior Analyst in Customer Analytics to deliver data-driven insights and recommendations that align with client business objectives. The role requires proficiency in various analytical tools and techniques, as well as experience in marketing analytics to evaluate campaign performance and develop strategic recommendations. **

Job Summary

  • The role focuses on delivering analysis aligned with client business objectives and exceeding performance targets through validation activities.
  • Candidates must utilize statistical techniques like regression and ANOVA alongside digital tools such as Python, R, and SQL to build machine learning models.
  • The position offers a competitive salary range of $78,000-$93,000 along with comprehensive benefits including medical insurance, 401k, and paid parental leave.

Matching Summary

Match Score: 75

** Dentsu is seeking a Senior Analyst in Customer Analytics to deliver data-driven insights and recommendations that align with client business objectives. The role requires proficiency in various analytical tools and techniques, as well as experience in marketing analytics to evaluate campaign performance and develop strategic recommendations. **

Salary

Base: $78,000-$93,000; Bonus/Equity: Not specified; Benefits: Medical, vision, dental, 401k, 15+ holidays, parental leave

Skills & Requirements

Must-have

  • Python and R programming proficiency
  • SQL and advanced Excel skills
  • XG Boost and machine learning model building
  • Tableau or Looker dashboard development
  • Multi-variate statistics and regression analysis
  • Adobe Analytics and Google Analytics experience

Nice-to-have

  • Pyspark experience for big data processing
  • Power BI visualization capabilities
  • Customer lifecycle analysis expertise
  • Strategic storytelling with data insights
  • Experience with DMP insight tools

Key Requirements

  • Bachelor's or Master's degree in Statistics, Math, or Economics
  • 1-2 years of experience as an analyst or Sr. Analyst
  • Proficiency in developing marketing analytics tools and dashboards

Work Rights

Not specified

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