Senior Manager, Consumer Lifecycle Marketing, New Verticals + Occasions

DoorDash

New York, NY, United States
On-site
Lifecycle strategy for new verticals
Moment-based campaign execution
Cross-channel crm strategy
Lead two distinct but highly complementary teams focused on New Verticals and Occasions lifecycle marketing

Job Summary

  • Lead two distinct but highly complementary teams focused on New Verticals and Occasions lifecycle marketing.
  • Define and evolve the lifecycle vision across both domains, translating business priorities into CRM strategies and leading a team responsible for delivering high-quality, data-driven campaigns.
  • Partner closely with Strategy & Operations, Product, Product Marketing, Analytics, Brand, and Marketing Operations to build and execute cohesive lifecycle strategies.

Matching Summary

Lead two distinct but highly complementary teams focused on New Verticals and Occasions lifecycle marketing.

Skills & Requirements

Must-have

  • Lifecycle strategy for new verticals
  • Moment-based campaign execution
  • Cross-channel CRM strategy
  • Data-driven campaign analysis
  • Team leadership and development

Nice-to-have

  • Customer experience passion
  • Strategic vision and operational excellence
  • Building consensus with stakeholders

Key Requirements

  • 8+ years in lifecycle marketing or CRM
  • 4+ years managing high-performing teams
  • Experience with CRM technology
  • Bachelor's degree or equivalent experience

Work Rights

Not specified

Tailored Resume

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