Role Purpose The Marketing Campaign Admin is responsible for executing and supporting loyalty, cards, and payment programmes and promotional campaigns to drive customer engagement and programme effectiveness. The role focuses on coordinating campaign execution, managing customer communications, tracking performance, and supporting data driven insights to improve campaign outcomes. Working closely with cross functional stakeholders, the Marketing Campaign Admin ensures effective integration across programmes, systems, processes, and controls while maintaining compliance and operational discipline. Key Responsibilities 1. Campaign & Programme Execution (Loyalty, Cards & Payments) Execute and deliver loyalty, cards, and payment programmes and promotional campaigns in accordance with defined objectives, timelines, and standards. Support end to end delivery of campaigns across owned channels, ensuring accuracy, consistency, and timely execution. Contribute to the improvement of existing programmes and the development of new campaigns based on performance insights and business needs. 2. Customer Communications & Content Support Develop and manage basic customer communication materials, including member engagement plans, eDMs, app push notifications, and webpage content updates. Support content management activities to ensure clear, accurate, and compliant customer communications across channels. 3. Performance Tracking, Analysis & Insights Track campaign and programme performance through data capture, analysis, and reporting against defined KPIs, budgets, and OPEX. Conduct post campaign reviews and member purchase analyses to assess effectiveness and identify improvement opportunities. Support offer personalisation and targeting approaches for defined customer or member segments. 4. Project Coordination & Stakeholder Collaboration Lead, coordinate, and/or contribute to cards, payments, and loyalty project initiatives, primarily in Singapore and, where required, other mark