SOURCEO PTE. LTD. is seeking an Assistant Manager for Email and Loyalty Marketing to enhance their membership and loyalty ecosystem in Geylang, Singapore. The ideal candidate will have experience in CRM and marketing automation, with a strong analytical focus to drive member engagement and business performance
Job Summary
This role is responsible for executing lifecycle strategies, improving member engagement, and contributing to the commercial performance of the loyalty programme.
You will work closely with senior stakeholders across marketing, revenue, operations, and finance to strengthen member acquisition, engagement, and retention through CRM and marketing automation.
The position involves managing loyalty program operations, campaign execution, analytics, reporting, and governance to drive member growth and repeat stays.
Matching Summary
Match Score: 85
SOURCEO PTE. LTD. is seeking an Assistant Manager for Email and Loyalty Marketing to enhance their membership and loyalty ecosystem in Geylang, Singapore. The ideal candidate will have experience in CRM and marketing automation, with a strong analytical focus to drive member engagement and business performance.
Salary
SGD 1 - 1 / Monthly
Skills & Requirements
Must-have
loyalty programme management
CRM systems experience
marketing automation systems
campaign execution and optimization
data analysis and reporting
cross-functional collaboration
email marketing and segmentation
Nice-to-have
strong copywriting skills
operational discipline
A/B testing expertise
stakeholder management
training and onboarding support
competitor benchmarking
Key Requirements
Degree in Business, Marketing, Hospitality or related field
4–6 years loyalty programme management experience
Experience with CRM and marketing automation systems