Analyze marketing-sourced pipeline and bookings performance
Optimize marketing channels to increase revenue
The Director, Revenue Marketing will develop and execute strategies to drive brand awareness, engagement, and demand generation, ultimately fueling the Kyriba sales pipeline
Job Summary
The Director, Revenue Marketing will develop and execute strategies to drive brand awareness, engagement, and demand generation, ultimately fueling the Kyriba sales pipeline.
Key responsibilities include collecting and interpreting data from various sources like website interactions, social media, and company changes, then using these insights to trigger timely and relevant campaigns and messaging.
This role requires a strong foundation in data analytics and the ability to translate data into actionable strategies that drive engagement and conversions.
Matching Summary
The Director, Revenue Marketing will develop and execute strategies to drive brand awareness, engagement, and demand generation, ultimately fueling the Kyriba sales pipeline.
Salary
Base: £111,900.00 - £141,525.00; Bonus/Equity: Performance bonus or commission-based plan and long-term incentive may be eligible; Benefits: Comprehensive compensation package including health, welfare and wellbeing benefits
Skills & Requirements
Must-have
Develop and execute demand generation strategies
Analyze marketing-sourced pipeline and bookings performance
Optimize marketing channels to increase revenue
Analyze real-time buyer behavior and intent signals
Personalize marketing outreach
Data analysis from multiple sources
Nice-to-have
Think big and innovate
Customer outcomes first
Act with integrity
Work as one team
Strive for excellence
Key Requirements
Bachelor’s degree in Marketing, Communications, or related field
10+ years of experience in demand generation
5 years experience leading teams
Experience with marketing automation platforms and CRM systems (Salesforce strongly preferred)